The complexity of the groups & meetings ecosystem is put on display in the report. Cost of customer acquisition has risen dramatically over the last 5 years as the proportion of intermediated events has increased, equating to over $4B in costs and is expected to reach...
By opening up dialogue and working in sync, hotel
marketing and revenue management teams can
collaborate to win a larger share of today’s travelers.
Here’s how to optimally align to compound value
of each department and ultimately enhance your
hotel’s revenue opportuni...