The world of social amplification and social commerce is often dominated by Facebook and Instagram. However, one of my earliest lessons as an entrepreneur was leveraging LinkedIn as tool to amplify my business in a more profound, compelling and targetted manner. Recently, LinkedIn made it really easy with the release of a playbook. Since we have covered the prospecting aspect of LinkedIn in past posts, we thought a good continuation now will be for marketeers to learn more about LinkedIn Company Pages and how you can get the most out of the platform to:
Reach your target audience amongst the 550M+ professionals on LinkedIn.
Generate leads, drive website traffic, and build brand awareness.
Control your budget and media advertising funds.
If you’re leading your company’s marketing charge, you can’t afford to overlook the value of including LinkedIn in your content strategy. With the world’s largest professional network on the Internet, LinkedIn is a logical and smart place to establish a company presence.
Whether you are seeking to attract new talent or new customers, you can do so by building and maintaining a Company Page and sharing genuinely useful content. After all, the world’s professionals are coming to LinkedIn specifically to connect to brands and their networks, and engage with high-quality content. People spend time on other social networks, but then invest time on LinkedIn.
In no time at all, you can launch a Company Page and start sharing content, helping your brand generate free impressions via its followers on LinkedIn. Plus, by applying the best practices and tips shared in this guide, you can make sure you’re attracting and engaging the audience that matters most to your business with your Company Page strategy.
Your LinkedIn Company Page is your biggest piece of real estate on LinkedIn. Use it to build awareness for your brand, establish your company as a thought leader, engage your employees and prospects, publish and share content and drive high-quality leads.
There are over 19 million Company Pages on LinkedIn. If yours isn’t one of them, you’re missing opportunities to get your content in front of the audience that matters most to your business. That’s why LinkedIn has created this guide packed with simple step-by-step how to’s and best practices on building an audience and a content strategy for your Company Page. Also included are insider tips the LinkedIn Marketing Solutions team has gathered from years of testing and iterating.
Ready to get the 500+ million professionals on LinkedIn acquainted with your brand? Let’s get started with your newest invaluable marketing tool. Download now: Your LinkedIn Company Page Playbook.